We have been involved in the shoot production and creation of matchday content every season stretching back to 2014.

Part of the matchday content, are the personalised ‘Team Announcement’ edits that are played in-bowl at the Etihad before the players walk out.

For this season, partnering with Light & Distort, we have opted to use a motion control system to shoot the players. The camera is mounted to a robotic arm that can create unique angles and camera movement.

The repeatability of motion control allowed us to cut between different players, whilst the camera movement remains the same.